And in which segments. Conversion rates are brazil phone number list significantly lower for non-branded shopping traffics mentioned above, the inclusion of a brand term in a search query is an indicator of purchase intent and suggests that a given buyer is likely in the middle of the funnel of their shopping journey. 'purchase. That's why it's no surprise to see higher conversion rates for branded traffic. Two of the big winners in this regard are health and beauty brazil phone number list merchants and generalists – with health and beauty averaging twice as high brand conversion rates as non-brands. What is noteworthy, however, is that in both of these sectors we see large ranges in the data.
In other words, the individual traders' experience brazil phone number list varies widely and average numbers should be considered carefully when setting expectations. I mention it in particular for this metric, because the conversion rate is particularly dependent on merchant-specific factors and not just channel or auction factors: on-site user experience and brazil phone number list conversion rate optimization are challenges keys for any merchant. I would brazil phone number list also like to draw particular attention to furniture and home decor: the conversion rate delta of 8% is particularly flat, and this retail sector also faces the flattest caps
Differentiation between brand and non-branded. -mark. However, at the brazil phone number list roas level, furniture has the highest differentiation for brand traffic. So what's going on here? On average, basket values (aovs) for branded searches are an astounding 200% higher in this industry, while all other industries range between +7% and +23%. This is no surprise since the price of a coffee table can range from €40 to €4000 depending on the designer - but brazil phone number list of course for furniture retailers more focused on basic product lines, why these numbers matter and what you need to do about theme